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Amul’s B2C and C2C marketing mantra: Buffalo to Consumer and Cow to Consumer!

Summary:
In its Conversation Series Ahmedabad University had the privilege to hear Mr R.S. Sodhi, the Managing Director of Amul. The conversation video is here. I wish the internet connectivity was a little better. But still Mr Sodhi made some really interesting observations and shared insights on what makes Amul tick. The house was in splits when he said Amul’s marketing mantr was B2C and C2C: Buffalo to Consumer and Cow to Consumer! This entry was posted on September 21, 2020 at 3:46 pm and is filed under Discussion, Indian Economy/Financial Markets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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In its Conversation Series Ahmedabad University had the privilege to hear Mr R.S. Sodhi, the Managing Director of Amul.

The conversation video is here. I wish the internet connectivity was a little better. But still Mr Sodhi made some really interesting observations and shared insights on what makes Amul tick.

The house was in splits when he said Amul’s marketing mantr was B2C and C2C: Buffalo to Consumer and Cow to Consumer!

Amol Agrawal
I am currently pursuing my PhD in economics. I have work-ex of nearly 10 years with most of those years spent figuring economic research in Mumbai’s financial sector.

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